Saturday, May 10, 2014

Trainer of the Year

"Dave is the richest personal trainer on the face of the earth," my friend Bedros Keuilian told me. 
"Wow," I replied. "Sounds like Dave would be Trainer of the Year at the TT Summit. Can you tell me more about him?" I said to Bedros.
Here was Bedros' reply...and you can learn more from Bedros here.
"You see Craig," Bedros started, "Here's the TRUTH about Dave..."
"Dave, is known around town because he's built a reputation for himself...

He has a lot of clients, his training center is like a second home to his clients, and he makes multiple six figures from his business each year.

Dave's clients get awesome results. They tell their friends, family and co-workers about his training programs because he's the best at what he does.

In fact, referrals are Dave's #1 source of new clients.

Dave's clients pay top dollar, because in addition to delivering results as promised, Dave delivers something else that other trainers in his area don't - an awesome client experience.

See Dave is more than just a personal trainer. He's a marketing expert and the "thing" he's best at marketing is fitness and fat loss.

He doesn't sell personal training or boot camps... He sells the OUTCOMES. And the client experience that he delivers keeps them coming back in.

And that's what differentiates him from all of his competitors...

...because while his competitors sell on price he sells on results and experience and that puts him in a category of one, which his why he charges more than any trainer in his area, and never has to compete on price.

Dave is what I consider "best in class" and his business is proof of that fact.

His community sees him as more than just a trainer... they see him as the local fitness authority and when seeking out a fitness program they immediately think of Dave.

You're probably wondering why I don't talk about Dave more often... that's because 'Dave' doesn't really exist. He's just a figment of my imagination.

But there are a bunch of other fitness pros just like Dave who are as real as the air you breath this very moment...

...and they are absolutely rocking it out with successful businesses.

They produce multiple six figures and some even seven figures incomes, and have personal satisfaction and freedom because they're living their passion each and every day.

Take Certified Turbulence Trainers and FBBC owners like Sean Barker,  Stephanie Flynn, Shawna Kaminski, Cara Eckerman, Sean Francis, Ray Ortiz, Lesa Gutenkunst, Kate Vidulich, and Bri "The High Energy Guy" Kalakay up in tiny Lapeer, Michigan...
...and other Fit Body Bootcamp (FBBC) owners Sonya Gonzalez, Josh Carter, Jeff Sherman, Riccardo Scala, Butch Nieves, Rebecca Tabbert, Matt Wilber, Denise Harty, and Nisan Trotter, just to name a few...

... and members of my 7 Figure Mastermind group like: Dan Ritchie, Dallas Wicker, Samantha Taylor, Nathaniel Dilworth, Misty Mozejko, Scott Skinner and Anna Larson.

See, I coach these fitness trainers personally...

I get to work with them monthly, weekly and sometimes even daily, and I get to see first hand why they are the most successful trainers on the planet

...each and every single one of them are as good as, if not BETTER than our "trainer of the year", 'Dave'.

So I guess in that way Dave is NOT just a figment of my imagination.

Some might think that these trainers simply got lucky or might of just stumbled upon a secret that got them to this high level of success. But I can tell you that they built their business on these nine core foundations.

1. They have an exceptional product and they deliver the results as promised. (I'm guessing you do, too) But more than that they deliver the WOW experience making their clients feel appreciated, recognized, and valued.

== And it's these next eight WOW factors that make them different than the "average" trainer. ==

2. They are expert marketers of their services. I can tell you first hand that not a one of them started off this way. They became expert marketers because they put in the time, money, effort, and sweat to learn these skills.

They build an email list, they deliver great content to it, and have clients on tap. They're active on Facebook - not wasting time, but showcasing client success stories and before and after pics to their community.

3. They work harder than anyone I know. They make no excuses... nights, weekends, whatever... when it's time to Get S#!t Done, they go into GSD mode and make it happen.

Learn how to kick your excuses and get into GSD mode here...

4. They don't blame the economy, or listen to the talking heads on TV. They CREATE their own economy.

5. They understand the value of a list. Each and every single one of the trainers I listed above has an email list of clients, prospects, past clients, and business contacts who they consistently deliver value, content, and offers to.

6. They reverse all risk. They put the risk on their shoulders and guarantee results or the client doesn't pay. Sadly, not enough trainer believe in their service enough to do the same.

7. They don't run their businesses... they run their systems and the systems run their business.

8. They are expert sellers of their personal training. And once again, I can tell you first hand that these guys and gals weren't born with the ability to sell...

...however, they recognize that selling is nothing more than a transference of feelings and becoming the assistant buyer and so they learned the skill and profit from it.

9. They do the critical few and delegate the trivial many. This is the 5/95 rule I refer to often - because 5% of the things you do are directly responsible for the number of clients you attract and the amount of income you generate.

It only make sense to do more of the things that are in your five percent and delegate the other 95% to others.

YOU have every opportunity to join the ranks of the most successful and highest earning fitness trainers on the planet, too.

YOU have access to every tool, resource, and information available to help you get there.

And if you want my help, I'm here for YOU.
In fact, I'll be at the TT Summit in June for you. Make sure you join me, Craig, and our friends, Alwyn and Rachel Cosgrove - and all of those TT Certified Trainers I mentioned earlier.
But you have to hurry, because the investment jumps up by $200 on Tuesday.
I'll show you how to get all of these 7-Figure Trainer Factors so that you can have an easy, fun, and lucrative fitness business that runs on auto-pilot while you are traveling or spending more time with your family.

Committed to your dreams and to your success,

Bedros Keuilian

Thanks Bedros. Can't wait to hear more at the TT Summit.
See you soon in San Diego,

Craig Ballantyne, CTT
Certified Turbulence Trainer
PS - If you want to get TT Certified in San Diego...
...we have several Certification days set up before and after the Summit.
And who knows, you could be our Trainer of the Year in 2015 if you put all of these secrets into place. Can't wait to see your personal and professional transformation - and your dreams - come true!

No comments: