Tuesday, October 05, 2010

3 Bootcamp Tips for Personal Trainers

One of my "secret weapons" when it comes to bootcamp marketing is Pat Rigsby...and another one of secret weapons for bootcamp workout ideas is BJ
Gaddour. They sent me 3 tips for you on how to get more results with your camps...

Pat said...

Tip #1
Bootcamps are everywhere, as you know, so if you want to set yourself apart from everyone else you need to be treating them like group personal training, not group ex at the health club.

[Did you understand that? HUGE insight there. Most bootcamp trainers teach "classes", just like low-value aerobics classes. You should be treating bootcamps like high-value personal training.]

Pat continued...
Integrate assessments, progressions & regressions and make sure your programs are designed to get people better - not just get them tired.

Tip #2
If you want to get clients fast, try a 21 Day Drop a Dress size promo.  Offer 3 weeks of camp and 21 days of meal plans for less than half of your normal camp price.
It's easy to market since it's low cost and immediate gratification but will weed out the tire kickers.

Tip #3
The fastest way to grow your business is to replicate yourself. Start by outsourcing your administrative stuff.

It's easier to find an admin assistant than a trainer. Once you're ready to hire a trainer- hire personality, work ethic and passion, not experience. You're going to teach them your system anyway.

Thanks Pat!

Tip #3 is awesome, and I'd never thought about it that way before.

Hope that helps,

Craig Ballantyne, CSCS,  MS

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