for trouble spots, and some time on the bike re-reading "Primal Branding" by
Patrick Hanlon (I also nearly froze my fingers off - through my gloves -
walking the dog this morning).
I've had a few questions about and suggestions for my reading list.
So I'll go over what I've read in the last 2 years (which isn't as much as
it should have been - although I tend to read books twice and I read a lot
of online newsletters), and then finish with all the books on my "to read"
list...warning: Its long.
Feel free to make suggestions or recommend omissions.
Training/Coaching/Health Books - Have Been Read
1. Positive Coaching Alliance Textbook
2. Coach Effectiveness Training
3. Natural Hormone Enhancement – Rob Faigen
4.Under the Bar – Dave Tate
5. Basketball Manual – Lee Taft
6. Coach's Strength Training Playbook – Joe Kenn
7. Combat Conditioning – Matt Furey
8. Let Every Breath – Systema
9. Tap Out – Ferruggia
10. Designing programs – Boyle
11. Program Design – Cosgrove
12. New Rules of Lifting – Cosgrove
13. Supertraining
Business & Fiction Books - Have Been Read
14. Purple Cow – Seth Godin
15. "The Tipping Point" by Malcolm Gladwell
16. Free Prize Inside – Godin
17. 22 Laws of Marketing – Ries & Trout
18. Fooled by Randomness – Nicholas Taleb
19. Info Millions – Bob Serling
20. How to Personal Trainer – Eric Ruth
21. Freakonomics – Levitt & Dubnar
22. Real Dream Teams: Seven Practices That Enable Ordinary People to
Achieve Extraordinary Results As Team Leaders by Bob Fisher, Bo Thomas
23. The Old Man & the Sea – Hemingway
24. Selling Information Products – Gleek
25. Automatic Wealth – Masterson
26. Farewell to Arms – Hemmingway
27. For Whom the Bell Tolls – Hemmingway
28. The Sun Also Rises – Hemmingway
29. Blink – Gladwell
30. Idea Virus
31. The E-Myth – Gerber
32. Words that Sell – Nicholas
33. Maradonna's autobiography (maradonna, not MA-donna)
34. Zero to One million – Ryan Allis
35. Magic Hundred – Dax Moy
36. Big Red Fez – Godin
37. Lucrative List Building – Glen Hopkins
38. Purpose Driven Life – Rick Warren (not fiction or business)
39. Marley and Me – John Grogan
40. Never Eat Alone – Ferrazzi
41. Multiple Streams of Internet Income – Robert Allen
42. Primal Branding – Create Zealots for Your Brand – Patrick Hanlon
43. Listbuilding – Mark Hendricks
44. Google Cash – Chris Carpenter
45. Blue Ocean Strategy – W. Chan Kim
Random List of Books TO READ (non-training only)
1. The Psychology of Influence & Persuasion – Robert Caldini
2. E-book secrets exposed (Magic Autoresponder bonus)
3. How to Make $1 million or more selling how to information – Jeffrey
Lantz
4. How to Win Friends and Influence People – Dale Carnegie
5. Thick Face, Black Heart – Chin-Ning Chu
6. The Long Tail – Chris Anderson
7. Psycho-Cybernetics – Maxwell Maltz
8. No B.S. Marketing – Kennedy
9. No B.S. Sales Letter – Kennedy
10. No B.S. Wealth Attraction for Entrepreneurs
11. No B.S. Direct Marketing for Non-Direct Marketing Businesses
12. No B.S. Time Management for Entrepreneurs
13. No B.S. Sales Success
14. No B.S. Business Success
15. Permission Marketing – Godin
16. The Guerrilla Marketing Handbook – Godin & Levinson
17. eMarketing – Godin
18. Unleashing the Idea Virus – Godin
19. Making Successful Presentations – Terry Smith
20. Re-imagine – Tom Peters
21. The Brand Called You – Peter Montoya
22. Up Your Business – Dave Anderson
23. How to Win Clients – Nick
24. Immutable Laws of Branding – Ries
25. The Psychology of Winning – Nick
26. Cash copy – Jeffrey Lant
27. Focus – Al Ries
28. Good to Great by Jim Collins
29. Consumer Behavior
30. International Business
31. Conversations with Millionaires
32. The 7 Habits of highly effective people: Covey
33. First things First: Covey
34. 8th Habit – Covey
35. Jonathan Livingston Seagull: Bach
36. Mans search for meaning: Frankil
37. Goals: Tracy
38. Eat that Frog: Tracy
39. Unlimited Power: Robbins
40. The Intelligent Investor – Ben Graham (1949)
41. How I turned $1000 into $1 million in my spare time
42. Al Lowry – "How to become financially independent by investing in Real
Estate"
43. Raving Fans
44. Fish!
45. Gung Ho!
46. Who Moved my cheese
47. High Five
48. The one minute manager
49. The Worldly Philosophers
50. The Sovereign Individual
51. The Crest of the Wave
52. The Great Boom Ahead
53. Boom Bust Echo
54. Corporate Lifecycles
55. "Words that sell" novel - richard bayen (also has "Phrases that sell")
56. Psychology of Persuasion - Kevin Hogan
57. Becoming a category of one
58. "Marketing to women: How to Understand, Reach, and Increase Your Share
of the World's Largest Market Segment' - Martha Barletta
59. AutoWebLaw - Bruce Safran's ebook
60. The Student Success Manifesto: How to Create a Life of Passion,
Purpose, and Prosperity - Michael Simmons
61. How to Become CEO" by Jeffrey J. Fox
62. "How to Become a Great Boss" by Jeffrey J. Fox
63. How to Become a Rainmaker – J Fox
64. "Selling the Invisible" by Harry Beckwith
65. "Never Wrestle With a Pig" by Mark McCormack
66. "The Deviant's Advantage" by Ryan Mathews and Watts Wacker
67. "The Seven Spiritual Laws of Success" by Deepak Chopra
68. "Getting to Yes: Negotiating Agreement Without Giving In" by Roger
Fisher, Bill Ury, and Bruce Patton
69. Scientific Advertising – Claude Hopkins (www.claudehopkins)
70. Ads that Sell – Bob Bly (Amazon only)
71. Technique for Producing Ideas – James Webb-Young
72. Other book by Claude Hopkins
73. How to Read a Financial Report – John Tracy
74. Ogilvy on Advertising" by David Ogilvy
75. Tested Advertising Methods by John Caples
76. The Copywriter's Handbook by Bob Bly
77. On Writing - Stephen King
78. Susan Bordo - Unbearable Weight
79. The Elements of Style" by William Strunk and E.B. White
80. Brand Warfare – D'Allesendro
81. Career Warfare – D'Allesendro
82. Developing the Leader Within You – John Maxwell
83. Business By Referral by Ivan Misner and Robert Davis
84. Word of Mouth Marketing by Jerry R. Wilson
85. High Visibility
86. Ready, Aim, Specialize – K James-Enger
87. Success Is Not an Accident: Change Your Choices, Change Your Life –
Tommy Newberry
88. Just Enough – Harvard
89. Ground Rules for Winners by Joe Torre
90. The Winner within by Pat Riley
91. Winning Everyday by Lou Holtz
92. Software Project Survival Guide
93. Direct from Dell
94. Hardball – George Stalk
95. Atlas Shrugged – Rand
96. Persuasive Online Copywriting
97. Call to Action – Bryan and Jeffrey Eisenberg
98. A study in Tyranny
99. A history of Warfare by Keenan
100. A culture of contentment by Galbraith
101. The gray dawn – Pete Peterson
102. Lexus & The Olive Tree – Friedman
103. World is Flat – Friedman
104. In Search of Excellence
105. Passion for Excellence
106. Online Profits @ Speed of Light
107. How to Argue and Win Every Time – Gerry Spence
108. Russell Conwell – Acres of Diamonds
109. Overachievement
110. Copywriting program (http://www.awaionline.com/bib/tw89)
111. Slaughterhouse 5 – Vonnegut
112. Selfish Gene – Richard Dawkins
113. Fashionable Nonsense – Alan Sokel
114. The Guns of August – Barbara Tuchman
115. Crossing the Chasm - Geoffrey Miller
116. The Wisdom of Crowds
117. Trade Up
118. Winning Through Intimidation – Ringer
119. Action: Nothing Happens Until Something Moves – Ringer
120. Power & Persuasion – Masterson
121. How to Write A Book in 14 Days
122. The Great Formula – Joyner
123. The Irresistible Offer – Joyner
124. 7 Years to 7 Figures – Masterson
125. The Little Guide to Your Well-Read Life – Steve Leveen
126. The Millionaire Mind – (getthemoneyebook.com – tpauley?)
127. The E-Code: 47 Secrets to Making Money Online – Vitale
128. Born Rich – Bob Proctor
129. Customer Born Every Minute – Vitale
130. Duct Tape Marketing
131. Pay Attention Please
132. Made to Stick – Heath
133. Anatomy of a Buzz – Emmanuel Rosen
5 comments:
Add Instant Income to the list. It was just released and is right up your alley.
Thanks Pat.
i added that and "The Starbucks Experience" at Alwyn's suggestion
CB
Craig,
Awesome list. I recommend "The New Psycho-Cybernetics" it is the updated version. I find it more complete than the original. Good call on the No B.S. Series, one of my favorites. Check out "My Unfinished Business" by D. Kennedy also. You can get it from his renegademillionaire.com site. It is a serices of biographical essays that are interesting to read once you are familiar with Dan.
-Mike
Mike, thanks for the suggestions.
cb
The Starbucks Experience is a great read.
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