Thursday, January 17, 2008

Brad Pilon's Predictions for 2008

My little buddy Brad Pilon just sent out this email today to the insiders at www.grrlathlete.com. I thought he had some great insights...especially his 2nd prediction. Here's Brad stirring it up a bit...

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Brad Pilon's Predictions for the Health and Fitness Industry in 2008.

1) Eat Stop Eat will be the next Atkins Diet.

This prediction may sound a little conceited (aim big right?), but the idea of using short periods of fasting for weight loss is definitely catching on. And it shares a number of similarities with the Atkins Diet - it is incredibly effective and it is controversial because it flies in the face of some of our current nutrition fads, just as the Atkins Diet did.

The only difference is, Eat Stop Eat is flexible and easy, so for this reason it may become quite as popular as Atkins (for some weird reason, people love complexity).

2) People you trust are going to start pushing supplements on you.

e-Trainers and other on-line fitness experts who used to "rage against the supplement industry" will soon start pushing you on supplements as they begin to realize what the supplement industry has known for a longtime - the reoccurring income these products can generate is a quick and easy way to make a lot of money

3) We will start to realize that our obsessive compulsive relationship with food is slowly ruining our lives.

Eat six times a day. Only eat protein with fat. Eat low glycemic. Eat to "fuel the machine". I think this year people will finally start to realize that the obsession with trying to figure out what and how to eat to lose weight has left us as a group of neurotic eaters who are more confused and
frightened of food than we ever were before. Hopefully 2008 is the year we stop commending people who bring food scales to restaurants to weigh their food.

4) Everyone will be taking pictures of their food and blogging it.

I think it may have been either Art Devany or Dr. Eades who started this trend, and they both did it with good intentions. It started off as a way of showing people that eating lower carb foods can still involve very appealing looking foods. 

In  2008 this idea will be bastardized and turned into a competition of "look how much 'cleaner' I eat than you "between health and fitness bloggers.

5) More Female Athletes will be in the News in 2008.

With the summer Olympics fast approaching  (They're in August) my guess is that we will see more female Olympic athletes getting media coverage. This is great news for women's sports, and it is too bad that it takes the Olympics to get these athletes the attention they deserve.

Here's hoping that we don't see anymore drug scandals in the Olympics this summer!

Brad and the team at www.grrlAthlete.com 

1 comment:

jez said...

Great review, and just in time for summer.